The owners of Aniceto contacted me when they didn't even have a brand. They only had one goal: to be the most modern restaurant in Salta, a small city in the north of Argentina, and to set the pace in the industry.
I helped Aniceto with all possible details. Branding, advertising, interior design, collateral. I even hung from the ceiling to hand-paint the massive art board that became Aniceto's most recognizable feature. Aniceto was immediately present to everyone (citizens and tourists) and the place became a point of reference for the city and a restaurant for lovers of food and design.